Normandy. D-Day. Operation Overlord. The events of June 6, 1944 are known by many names, and have been commemorated in countless books, dramas, and documentaries. You’ve seen the pictures of GIs wading through rough, freezing water onto a murderous, mine-strewn beach. You’ve heard the stories of those who braved smoke and shell to scale the cliffs beyond. But most of the stories we hear were told by the survivors – the lucky ones who made it to the top and saw France on the other side.

What about the others?
As you know, Memorial Day is just around the corner. It’s a day for remembering those who didn’t make it. The ones who gave their lives so that others might live. And since this Memorial Day coincides with the 75th anniversary of Normandy, I think it’s an especially good opportunity to remember the men who couldn’t tell their stories afterwards.
Men like the soldiers of Able Company.

The First Wave
Picture it: Roughly two-hundred soldiers packed like sardines in tiny boats that sway with the choppy sea. This is Company A – “Able Company” – of the 116th Infantry Regiment. Most are in their early twenties and barely into manhood, yet men they are. Long before they land, they are already fighting fear and the worst seasickness any of them has ever known. If they lift their heads above the sides, they can see the imposing cliffs of Normandy in the distance – and the 200-yard beach they’ll have to cross just to get there. A beach that offers no shelter or protection.

But when the order comes – “This is it men, you’ve got a one-way ticket and this is the end of the line,” – they shoulder their packs and lift their weapons, ready to do their duty.¹

Until everything starts going wrong.
First, water begins spilling over the sides of the boats, and many are swamped completely. Those that stay afloat do so only because the men of Able Company use their helmets to bail the water out. Other boats, hit by German artillery, catch fire and sink. The noise is deafening.

Then, at 6:36 A.M, the boat ramps are lowered, and it’s time.²   

One by one, the men jump into the frigid ocean. They are not yet on the beach at all, but on a sandbar that stretches up to 100 yards out. To even get to the beach, they’ll have to wade through water that often comes up to their necks. Many soldiers, weighed down by heavy jackets, packs, and equipment, start to sink. Those who can’t shed the weight, drown. Those who can come up gasping for air – only to be greeted by a hail of bullets.

From the cliffs, German machine guns pepper the ocean, decimating Able Company before they even reach the shore. But still they advance. One pair of boots makes it to dry land. Then a second, and a third. They are the first wave, and they know what’s expected of them. What’s required. Despite fire and water, despite mine and mortar, they are the first liberators to step onto the shore.

The first free men to set foot on the beaches of France. But in the meantime, they have more work to do. Medics do what they can for the wounded, pulling anyone who might still be alive from the ocean. Minutes pass. No one from Able Company has yet fired a shot, and almost every officer – the men who give commands, who know the plans and have studied the maps – is dead. The others, leaderless and bloodied, continue anyway. It’s no glorious charge, but a desperate crawl. Liberating France inch by inch, foot by foot.

Thirty minutes later, over half the Company is dead. Most of the survivors are wounded and exhausted. But still they continue. Those who fall lift their heads to shout encouragement one final time. For they are the first wave. This is their job, their mission, their calling. To pave the way for waves to come.

Finally, after an hour, the survivors make it across the sand to the bottom of the cliff. A few join a nearby group of Army Rangers and scale to the top. The others remain behind, holding the beach. Most will remain forever. Behind them comes the second wave.

Seventy-Five Years Later
It may seem like Able Company’s sacrifice was futile, or their assault was a failure. But I don’t think so. Every yard they gained was a yard the next wave wouldn’t have to. Every bullet they attracted was a bullet someone else was saved from. Theirs was the smallest of footholds, yet it was enough – for the next wave, and the one after. For what they did that morning led to everything that followed. By the afternoon, the beach was theirs. By evening, the cliffs were theirs.

And less than one year later, all of Europe was theirs.

History is often written down as the story of great leaders making grand speeches and grander plans. But in truth, history is made up of moments. Moments when normal men and women stared fear in the face and acted. Moments when men and women offered service and sacrifice. Moments that lasted the length of a heartbeat…and yet still affect our lives to this day.

This Memorial Day, I want to remember those men and women. I want to remember the beaches of Normandy. I want to remember the men of Able Company. I hope you can take a moment to remember them, too.

¹ “The suicide wave,” The Guardian, June 1, 2003. https://www.theguardian.com/theobserver/2003/jun/01/features.magazine37
² “First Wave at Omaha Beach,” The Atlantic, November 1960. https://www.theatlantic.com/magazine/archive/1960/11/firstwave-at-omaha-beach/303365

Social media posts can have hidden agendas, regulators said.

The Securities and Exchange Commission and the Financial Industry Regulatory Authority Inc. are warning investors about using social media data to make investment decisions.

In recent years, companies like TickerTags, Social Market Analytics and LikeFolio have launched to turn the massive amounts of data on social media into investment research. The idea is that by aggregating and analyzing posts on Twitter, Facebook and others, one can detect a “social sentiment” that predicts future market or economic performance.

For example, if millions of people are tweeting how much they hate the latest iPhone, it could predict Apple falling short on its next earnings report.

Social sentiment data is increasingly popular among both retail and institutional investors. Several companies are providing earnings predictions to individual investors directly, and is selling data to quantitative fund managers.

But the SEC and FINRA said the information on these tools can be inaccurate, incomplete or misleading. Data can be stale or out-of-date, and social media posts may have hidden agendas. The SEC has actually charged someone for sending false tweets in order to influence stock prices.

FINRA’s  The investor alert added that buy or sell indicators driven by social sentiment can lead investors to make emotionally-driven or impulsive investment decisions. The SEC and FINRA advised investors to not rely solely on these tools when making decisions and to stick to a long-term financial plan.

The general consensus is that FINRA is warning investors that if they trade based on social sentiment and lose money, don’t expect FINRA to investigate, even if there is proof there were flaws in the social sentiment provider’s data.  Institutions likely will want to develop clear disclosures and disclaimers for any social sentiment data they make available to investors on their platform.

Financial industry insiders applauded the alert and said the SEC and FINRA correctly identified the issues that may arise for investors.

As always, We are here to help you find the best solution for your situation and your needs. Contact us to set up a free, no obligation consultation.

When you think “Mom,” it’s likely your brain conjures up a scent or a story or a song that feels like home. Here are a few inspiring and heartfelt words that have been written about the value and importance of mothers:

“A mother enables you to realize that there are different levels of beauty and therein lie the sources of pleasure, some of which are popular and ordinary, and thus of brief value, and others of which are difficult and rare, and hence worth pursuing.”
—Amy Tan, Saving Fish from Drowning¹

“Sometimes the strength of motherhood is greater than natural laws.”
—Barbara Kingsolver, Homeland and Other Stories²

“And from her great and humble position in the family she had taken dignity and a clean calm beauty. From her position as healer, her hands had grown sure and cool and quiet; from her position as arbiter she had become as remote and faultless in judgment as a goddess. She seemed to know that if she swayed the family shook, and if she ever really deeply wavered or despaired the family would fall, the family will to function would be gone.”
—John Steinbeck, The Grapes of Wrath³

“I am sure that if the mothers of various nations could meet, there would be no more wars”
—E.M. Forster, Howards End⁴

We wish you a very Happy Mother’s Day!  Give us a call if you would like to hear a few of our favorite quotes about moms (or financial markets).