The Markets

Bond yields are rising—and they have investors’ attention.

Last year, the United States Federal Reserve (Fed) lowered the federal funds rate by one percent. (The federal funds rate is the interest rate the Fed charges banks. It influences other interest rates.) This shift in Fed policy made a lot of people happy.

• Companies, business owners, and consumers cheered because Fed rate cuts typically lower borrowing costs. As a result, rates on business loans, home equity loans, auto loans and credit cards tend to move lower.

• Stock investors were enthusiastic because lower borrowing costs can reduce companies’ expenses and increase profits, and that can lift stock prices higher. Since the stock market moves in anticipation of future events, rate cut expectations are already reflected in many companies’ stock prices.

• Prospective homebuyers were optimistic. Fixed mortgage rates are linked to the yield of the 10-year U.S. Treasury note, and they hoped it might also move lower.

Bondholders were more skeptical. Even as the Fed was cutting the federal funds rate, yields on longer maturities of U.S. government bonds were moving higher—not lower. One reason is that economic data—including last week’s strong jobs report—continue to confirm that economic growth and inflation are exceeding expectations. As a result, the Fed may be inclined toward fewer rate cuts in 2025.

“For stocks, higher bond yields imply no increase in price/earnings ratios and possibly some contraction from current levels,” reported Randall W. Forsyth of Barron’s. Changing expectations for Fed actions and company performance is likely to shift analysts’ outlook for stock market performance.

There is a second reason for the divergence in Fed actions and government bond yields, according to economist Mohamed El-Erian, a columnist for Bloomberg. He explained that key government bond yields in advanced economies “are widely regarded as the most accurate gauge of the economic outlook, including growth, inflation and central bank policies.” In his opinion, “Yield increases show that investors are closely watching whether advanced economies have the ability to deal with high debt and rising borrowing costs.” 

Last week, major U.S. stock indices moved lower, and yields on longer maturities of U.S. Treasuries continued to rise.

HOW MUCH DO YOU KNOW? Last year, Pew Research asked adults across the United States how much they knew about personal finance, a topic that includes “managing your money as well as saving and investing. It encompasses budgeting, banking, insurance, mortgages, investments, and retirement, tax, and estate planning,” reported Will Kenton of Investopedia.

More than half (54 percent) of those who participated in the survey said they knew a great deal or a fair amount about personal finance. However, the results varied widely depending on the demographic attributes considered. For example, knowledge about money appears to increase with age, reported Khadijah Edwards of Pew Research Center. For example:

Ages 18 to 29:             41 percent know at least a fair amount

Ages 30 to 49:             47 percent know at least a fair amount

Ages 50 to 64:             60 percent know at least a fair amount

Ages 65 and older:      67 percent know at least a fair amount

Extrapolating that result suggests that about two-thirds of Americans may know a fair amount about personal finance as they approach retirement. Many survey participants learned what they knew about money from family and friends. Others said they relied on:

• The internet,
• A college or university course,
• Media (news, documentaries, and books), and
• Elementary or high school classes.

When asked about various issues related to finances, respondents were more confident in their ability to accomplish some tasks than others. For example, participants were confident they could:

• Find their credit report 75 percent
• Make a monthly budget 59 percent
• Develop a plan to pay off debt 57 percent
• Create a plan to save money 56 percent
• Build an investment plan to grow wealth 27 percent

If you have friends or family members who would benefit from knowing more about how to manage, save, and invest money, gifting a subscription to a personal finance publication could make a difference. You’re also welcome to share our contact information. We help people pursue their financial goals. 

Weekly Focus – Think About It
“Real knowledge is to know the extent of one’s ignorance.”
  —Confucius, philosopher

https://www.newyorkfed.org/markets/reference-rates/effr

https://www.investopedia.com/terms/f/federalfundsrate.asp

https://www.bankrate.com/mortgages/federal-reserve-and-mortgage-rates/

https://home.treasury.gov/resource-center/data-chart-center/interest-rates/TextView?type=daily_treasury_yield_curve&field_tdr_date_value_month=202501

https://www.bls.gov/news.release/empsit.nr0.htm

https://www.barrons.com/articles/bond-yields-stocks-markets-c547ed93?mod=hp_LEDE_C_1 (or go to https://resources.carsongroup.com/hubfs/WMC-Source/2025/01-13-25_Barrons_Bond%20Yields%20Rising%20A%20Problem%20For%20Stocks_6.pdf)

https://www.bloomberg.com/opinion/articles/2024-12-30/bond-vigilantes-are-putting-governments-on-notice (or go to https://resources.carsongroup.com/hubfs/WMC-Source/2025/01-13-25_Bloomberg_Bond%20Vigilantes%20Putting%20Govs%20on%20Notice_7.pdf)

https://www.barrons.com/market-data?mod=BOL_TOPNAV (or go to https://resources.carsongroup.com/hubfs/WMC-Source/2025/01-13-25_Barrons_Data_8.pdf)

https://www.investopedia.com/terms/p/personalfinance.asp

https://www.pewresearch.org/short-reads/2024/12/09/roughly-half-of-americans-are-knowledgeable-about-personal-finances/

https://www.goodreads.com/quotes/63437-real-knowledge-is-to-know-the-extent-of-one-s-ignorance

The Markets

Consumers were more optimistic. Investors were less so.

As we neared the end of 2024, U.S. consumers were feeling optimistic. Every month the University of Michigan Survey of Consumers conducts about 600 interviews with American households, asking interviewees about their personal finances, business conditions, and buying conditions.

In December 2024, the Index of Consumer Sentiment was up 3.1 percent month to month, and 6.2 percent year to year. Consumer sentiment rose “for the fifth consecutive month…reaching its highest value since April 2024. Buying conditions exhibited a particularly strong 32 [percent] improvement, primarily due to a surge in consumers expecting future price increases for large purchases…Broadly speaking, consumers believe that the economy has improved considerably as inflation has slowed, but they do not feel that they are thriving; sentiment is currently about midway between the all-time low reached in June 2022 and pre-pandemic readings,” reported survey Director Joanne Hsu.

Individual investors, on the other hand, were feeling less bullish than they did earlier in the month. The AAII Investor Sentiment Survey found that investors’ outlook shifted in December. Investors became more uncertain, and a higher percentage reported feeling bearish.

Source: AAII Investor Sentiment Survey

Investor sentiment is often considered to be a contrarian indicator. The AAII website explained, “Although investors would like to imagine that their decisions are rational, most have bought at near-highs due to fear of losing out on gains and sold at near-lows due to fear of further losses. This herd behavior is called market sentiment; when market sentiment is low, the majority believes the market will fall, while high market sentiment means that the majority feels the market will rise in value. However, more often than not, the market will move against the sentiment of the majority. Therefore, many professional money managers use market sentiment as a contrarian indicator, buying when sentiment is pessimistic and selling when sentiment is optimistic.”

Last week, major U.S. stock indices finished higher, and yields on longer maturities of U.S. Treasuries rose. The benchmark 10-year U.S. Treasury yielded 4.62 percent at the end of the day on Friday.

IDIOMS DON’T SAY WHAT THEY MEAN…If you’ve ever “cried wolf,” “gone the extra mile,” or “had butterflies in your stomach,” then you’re familiar with idioms—phrases that don’t mean what they say. They’re used to “add color” to communications, making what’s said or written more memorable. The English language has a lot of idioms about money. Test your knowledge of money idioms by taking this quiz.

1. Someone says, “You can take it to the bank.” What they mean is you should:
   1. Make a deposit.
   2. Proceed with caution, it may be a scam
   3. Believe a statement is true and accurate
   4. Understand that a venture will generate a lot of money

2. If someone is ‘living on a shoestring,” they have a very limited budget. Which of the following may explain how the saying originated?
   1. Shoestrings are thin and break easily
   2. Peddlers once made a living by traveling town to town selling shoelaces
   3. British prisoners would lower a shoe by its laces through cell windows hoping someone would give them money
   4. All of the above

3. If you believe that a new product or service will do well you might say it will:
   1. Break the bank
   2. Put cash on the barrelhead
   3. Sell like hotcakes
   4. Hop on the gravy train

4. When people offer aid to a person or group in need, they are:
   1. Striking while the iron is hot
   2. Following the herd
   3. Playing the long game
   4. Offering a helping hand

Weekly Focus – Think About It
“When we love, we always strive to become better than we are. When we strive to become better than we are, everything around us becomes better too.”
 —Paulo Coelho, author

Answers: 1) c; 2) d; 3) c; 4) d

Sources:
http://www.sca.isr.umich.edu
https://data.sca.isr.umich.edu/fetchdoc.php?docid=24774
https://www.aaii.com/sentimentsurvey (or go to https://resources.carsongroup.com/hubfs/WMC-Source/2024/12-30-24_AAII%20Investor%20Sentiment%20Survey_3.pdf)
https://www.aaii.com/journal/article/contrarian-indicators
https://www.barrons.com/market-data (or go to https://resources.carsongroup.com/hubfs/WMC-Source/2024/12-30-24_Barrons_Data_5.pdf)
https://home.treasury.gov/resource-center/data-chart-center/interest-rates/TextView?type=daily_treasury_yield_curve&field_tdr_date_value_month=202412
https://www.goodreads.com/author/quotes/566.Paulo_Coelho
https://grammarist.com/idiom/bank-on-it-and-take-it-to-the-bank/
https://library.wbi.ac.id/repository/293.pdf
https://www.merriam-webster.com/dictionary/shoestring#h2
https://www.merriam-webster.com/dictionary/hotcake
https://www.merriam-webster.com/dictionary/helping%20hand

The Markets

U.S. stocks thrive amid turmoil.

The performance of the U.S. stock market is striking. Last week, the Standard & Poor’s (S&P) 500 closed at a record high for the 57^th time this year, reported Rita Nazareth of Bloomberg. Here are some of the notable factors that sent stocks higher last week:

Political upheaval overseas. A declaration and cancellation of martial law in South Korea and the toppling of the French government roiled financial markets overseas, making United States markets attractive. “The political chaos spanning Seoul to Paris this week is reinforcing why many investors have chosen to stick to American markets,” reported Simon Kennedy and Phil Serafino of Bloomberg.

A powerful technology rally. Spending and excitement around the potential of artificial intelligence (AI) continue to delight investors. Both the communication services and information technology sectors are expected to report double-digit earnings growth during the last three months of 2024, reported John Butters of Factset. 

Rising company profits have been driven by higher spending. “While the ROI [return on investment] of any given AI project remains uncertain, one thing is becoming clear: CIOs [chief investment officers] will be spending a whole lot more on the technology in the years ahead. Research firm IDC projects worldwide spending on technology to support AI strategies will reach $337 billion in 2025—and more than double to $749 billion by 2028,” reported Paula Rooney of CIO.

Continued U.S. economic strength. Employers added 227,000 new jobs in November. That was well above the 200,000 forecasted, reported Barron’s. Stocks rose on the news, and so did expectations that the Federal Reserve will lower interest rates again at its December meeting. Lower rates are typically good for companies because they often lower the cost of borrowing and lead to higher spending.

By the end of the week, the S&P 500 and Nasdaq Composite Indexes were higher. The Dow Jones Industrial Average finished lower as it has less exposure to technology stocks, according to Barron’s, and more significant exposure to a large health insurance company that saw its stock price fall sharply after the assassination of its chief executive officer last week, reported Caroline Valetkevitch of Reuters. Treasury bonds gained last week, too, as yields moved lower on expectations of a Fed rate cut.

When any asset class experiences significant gains during the year, it’s important to review your investment allocations and make adjustments to maintain the risk profile that makes you most comfortable. Rebalancing also helps investors follow an important investment strategy: buy low and sell high.

Past performance is no guarantee of future results. Indices are unmanaged and cannot be invested into directly. N/A means not applicable.

‘TIS THE SEASON FOR CYBERCRIME. While scammers and cybercriminals are always on the take, people tend to be particularly vulnerable to fraud amid the whirlwind of winter holiday shopping, giving, and travel. In a recent survey, 82 percent of participants reported they had experienced online scams from “encountering a deceptive advertisement to receiving a fake shipment notice or request from a fraudulent charity,” according to Jennifer Sauer of AARP Research.

During 2023, losses from internet crime totaled $12.5 billion. It’s a staggering sum—and may wildly underrepresent the actual amount taken. The FBI’s 2023 Internet Crime Report stated, “…when the FBI recently infiltrated the Hive ransomware group’s infrastructure, we found that only about 20 [percent] of Hive’s victims reported to law enforcement.”

Common 2024 holiday scams
In 2024, cybercriminals have become more aggressive and more devious, according to the FBI. The top schemes this holiday season include scammers:

• Posting websites and social media ads offering goods at unusually low prices,
• Soliciting donations for fake charities,
• Encouraging “investment” through phony cryptocurrency platforms,
• Selling fake gift cards to be used for donations or time-sensitive purchases, and
• Offering fake gift cards and event tickets on social media to steal personal data.

Here’s how to protect yourself
Being aware of the risks is the first step toward protecting yourself from cybercrime. The FBI and Lars Daniel of Forbes offered tips for protecting yourself this holiday season. They include:

• Resist temptation. Do not click on links received via e-mail, text, or messaging apps. If you receive a communication that a delivery has been delayed or there was an issue with a payment or something else has happened, don’t click on the link provided. Go to the company’s website or app to check.
• Verify before sharing, donating, or paying. If you receive a communication from a charity or financial institution you know, take time to verify the contact is truly from the organization. Cybercriminals can fake real numbers on caller ID and send messages that lead you to fake websites. One way to verify is to contact the organization directly with a phone number or email found on its official website, an account statement, or the back of a credit or debit card.

 Be wary of urgent requests. Holidays are often pressure-filled. Scammers often create a false sense of urgency, encouraging people to act without thinking carefully. Before you respond to an urgent and unexpected request, take time to think, research, and verify. Also, remember that government and law enforcement agencies will never ask that payments be made over the phone, via email, or through gift card purchases.

Any time you’re asked to share personal information, think carefully about who is asking and whether they should have the information. If you have any questions about how to protect yourself this holiday season, please get in touch.

Weekly Focus – Think About It
“We are all now connected by the Internet, like neurons in a giant brain.”
—Stephen Hawking, physicist and cosmologist

Sources:

https://www.bloomberg.com/news/articles/2024-12-05/stock-market-today-dow-s-p-live-updates?itm

https://www.bloomberg.com/news/newsletters/2024-12-04/south-korea-france-make-the-case-for-sticking-to-us-markets

https://advantage.factset.com/hubfs/Website/Resources%20Section/Research%20Desk/Earnings%20Insight/EarningsInsight_120624A.pdf [Page 10]

https://www.cio.com/article/3601606/cios-to-spend-ambitiously-on-ai-in-2025-and-beyond.html

https://www.bls.gov/news.release/empsit.nr0.html

https://www.barrons.com/livecoverage/november-jobs-report-data-today?mod=hp_LEDE_C_1

https://www.barrons.com/livecoverage/stock-market-today-120624/card/tech-stocks-leave-the-dow-in-the-dust-iTLLzgA626V7ivhHLcxL?

https://www.reuters.com/markets/us/futures-stall-after-wall-streets-record-high-closing-2024-12-05/#:~:text=UnitedHealth’s%20(UNH.N)%20%2C,opens%20new%20tab%20fell%201.1%25.

https://home.treasury.gov/resource-center/data-chart-center/interest-rates/TextView?type=daily_treasury_yield_curve&field_tdr_date_value_month=202412

https://www.aarp.org/pri/topics/work-finances-retirement/fraud-consumer-protection/holiday-shopping-scams-2024/

https://www.ic3.gov/AnnualReport/Reports/2023_IC3Report.pdf [Pages 3 and 7]

https://www.fbi.gov/contact-us/field-offices/sanfrancisco/news/fbi-san-francisco-warns-of-holiday-scams-targeting-shoppers-and-donors

https://www.forbes.com/sites/larsdaniel/2024/12/03/fbi-warning-online-holiday-shopping-scams-could-ruin-your-2024-season/

https://parade.com/living/stephen-hawking-quotes

The Markets

Not one, but two!

United States stock markets are serving another cup of cheer this year. The Standard & Poor’s (S&P) 500 Index returned more than more than 24 percent in 2023. This year, it was up 26.5 percent through the end of November.

It’s possible 2024 will end up in Wall Street’s bull market hall of fame, wrote Jan-Patrick Barnert of Bloomberg, because the year-to-date return of the S&P 500 ranks among its best performances of this century.

“Not many expected another blistering rally fueled by a handful of tech titans and market sentiment so bullish that one risk event after another got cleared without a scratch… Market swings were benign, with only one big valley of tears: a summer pullback that culminated in a small selloff around early August. The drop lasted for just less than a month and failed to cross the threshold of 10 [percent], typically seen as a correction.”

On a relative basis, U.S. stock markets have significantly outperformed stock markets elsewhere. Consider the performance of a few non-U.S. indexes through Thanksgiving.

Over the year, the number of U.S. stocks participating in the rally rose. “The rally is broadening out…more stocks are advancing than declining. Typically, that phenomenon bodes well for the entire stock market. It’s a sign of better market breadth, meaning that the major indexes aren’t being led by just a small handful of stocks,” reported Paul R. La Monica of Barron’s.

However, La Monica also cautioned against becoming complacent, “…given how long it has been since Wall Street has faced any significant obstacle, it isn’t entirely clear what might happen if market or economic conditions suddenly head south.”

Last week, stocks jolted up and down as investors responded to data about political appointments, tariffs, and inflation data. By the end of the week, major U.S. indices were higher. Treasury bonds gained, too, as yields moved lower after president-elect Donald Trump nominated hedge-fund billionaire Scott Bessent to be U.S. Treasury Secretary. Many believe Bessent could be a moderating influence when it comes to taxes, tariffs, and the deficit, reported Mitchell Hartman of Marketplace.  

THERE ARE A LOT OF QUESTIONS ABOUT TARIFFS. Last week, president-elect Donald Trump took to social media, promising to increase tariffs on China, Mexico, and Canada. One result was that internet searches related to the term “tariffs” increased sharply. These searches included:

• How do tariffs work?
• What is Trump’s tariff plan?
• Things to buy before tariffs
• Tariffs for dummies

Here are a few answers to common questions about tariffs:

What are tariffs? Tariffs are a form of tax that one country assesses on materials, parts, and products imported from another country.

What do tariffs do? In theory, raising prices on foreign goods will protect U.S. companies and jobs by encouraging Americans to buy goods that are produced in the United States. It doesn’t always work that way because the country the U.S. imposes tariffs on is likely to respond in kind, adding tariffs to U.S. materials, parts, and products. A study of the 2018-19 trade war between the U.S., China and other nations found:

“The trade-war has not to date provided economic help to the U.S. heartland: import tariffs on foreign goods neither raised nor lowered U.S. employment in newly protected sectors; retaliatory tariffs had clear negative employment impacts, primarily in agriculture; and these harms were only partly mitigated by compensatory U.S. agricultural subsidies.”

 Who pays for tariffs? The cost of a tariff is paid by U.S. businesses and U.S. consumers. “The importer who brings the product into the country—be it a car or an avocado—is responsible for the tariff at the port of entry. Customs officials collect the tax and the money goes to the U.S. Treasury. The importer can pass the cost of the tariff along in the form of higher prices to the consumer. Or, in some cases, the manufacturer or importer may choose to absorb some or all of the cost, taking a hit to the bottom line,” reported Tim Smart of U.S. News & World Report.

How much will tariffs raise prices? After the president-elect announced his tariff intentions, Barron’s estimated “that a 10 [percent] tariff could raise the cost of a new car in the U.S. by 4 [percent] or 5 [percent] without any adjustments from auto makers. That was based [on] imports and where parts and cars are manufactured in North America. A 25 [percent] tariff on Canada and Mexico implies the price jump would be closer to 8 [percent],” reported Al Root of Barron’s.

 When countries fight by raising tariffs, it’s called a trade war.

Weekly Focus – Think About It
“It is difficult to make predictions, especially about the future.”
—Karl Kristian Steincke, Danish politician

Sources:

https://www.macrotrends.net/2526/sp-500-historical-annual-returns

https://www.barrons.com/market-data (or go to https://resources.carsongroup.com/hubfs/WMC-Source/2024/12-02-24_Barrons_Data_2.pdf)

https://www.bloomberg.com/news/articles/2024-11-29/the-vintage-year-for-us-stock-markets-that-few-people-expected (or go to https://resources.carsongroup.com/hubfs/WMC-Source/2024/12-02-24_Bloomberg_A%20Vintage%20Year_3.pdf)

https://www.msci.com/end-of-day-data-search (or go to https://resources.carsongroup.com/hubfs/WMC-Source/2024/12-02-24_MSCI_End%20of%20Day%20Index%20Data%20Search_4.pdf)

https://www.barrons.com/articles/stock-market-rally-tech-nvidia-rates-304f6048 (or go to https://resources.carsongroup.com/hubfs/WMC-Source/2024/12-02-24_Barrons_Stock%20Market%20Isnt%20Just%20Big%20Tech_5.pdf)

https://www.marketplace.org/2024/11/25/scott-bessent-trump-treasury-secretary-bond-rates-yield-t-note/

https://finance.yahoo.com/personal-finance/what-is-a-tariff-194059448.html

https://trends.google.com/trends/explore?date=now%207-d&geo=US&q=what%20is%20a%20tariff&hl=en-US;  https://trends.google.com/trends/explore?date=now%207-d&geo=US&q=who%20pays%20tariffs&hl=en-US; and https://trends.google.com/trends/explore?q=tarrifs&date=today%203-m&geo=US (or go to https://resources.carsongroup.com/hubfs/WMC-Source/2024/12-02-24_Google%20Trends_8.pdf)

https://www.hks.harvard.edu/publications/help-heartland-employment-and-electoral-effects-trump-tariffs-united-states-0

https://www.usnews.com/news/national-news/articles/2024-11-27/what-is-a-tariff-and-who-pays-it-spoiler-alert-you-will

https://www.barrons.com/articles/trump-tariffs-ford-gm-stock-030da5ef?mod=article_inline (or go to https://resources.carsongroup.com/hubfs/WMC-Source/2024/12-02-24_Barrons_Why%20GM%20Stock%20Is%20Getting%20Crushed%20by%20Trump%20Tariff%20Threats_11.pdf)

https://www.investopedia.com/terms/t/trade-war.asp

https://quoteinvestigator.com/2013/10/20/no-predict/

The Markets

The post-election rally resumed.

Investors shook off concerns about interest rates and inflation, and U.S. stocks climbed higher last week. The Standard & Poor’s (S&P) 500 Index gained every day last week, and the rally wasn’t limited to a few popular stocks: 425 of the companies in the Index finished the week higher, according to Jacob Sonenshine of Barron’s.

“Beneficiaries of the incoming administration’s looser regulation and business-friendly stance put forth strong showings this week. Stocks gained while [cryptocurrency] crushed doubters and the dollar extended gains into an eighth week, the currency’s longest run of the year. Blue chips and small caps led Friday’s equities advance as this year’s big tech winners struggled to gain ground,” reported Cristin Flanagan of Bloomberg.

It has been a great year to own U.S. stocks. The S&P 500 is up more than 25 percent so far this year, performing significantly better than major indexes in Europe, Asia, and emerging markets, reported Lewis Krauskopf of Reuters. The catch is that markets are trading at heady valuations.

“…The broadening market can’t hide just how expensive stocks have become. The S&P 500 trades at 22.1 times 12-month forward earnings…the highest since 2020, when it hit 22.9 times. To see multiples meaningfully higher than that, one has to go back to the dot-com era, when the index traded at more than 25 times earnings,” reported Sonenshine of Barron’s.

Not everyone had an appetite for risk last week. The price of gold, which many investors consider to be a safe haven when markets are volatile, rose amid escalating tensions in the Russia-Ukraine war, reported Yvonne Yue Li of Bloomberg.

Major U.S. stock indices finished the week higher. Treasury yields were mixed last week with the yield on the benchmark 10-year U.S. Treasury moving lower over the week lower and the yield on the two-year U.S. Treasury moving higher.

S&P 500, Dow Jones Global ex-US, Gold, Bloomberg Commodity Index returns exclude reinvested dividends (gold does not pay a dividend) and the three-, five-, and 10-year returns are annualized; and the 10-year Treasury Note is simply the yield at the close of the day on each of the historical time periods. 

Sources: Yahoo! Finance; MarketWatch; djindexes.com; U.S. Treasury; London Bullion Market Association.

Past performance is no guarantee of future results. Indices are unmanaged and cannot be invested into directly. N/A means not applicable.

HOW TO HAVE AN ESTATE OR TAG SALE. Estate and tag sales can be emotional experiences. Usually, these sales are scheduled around major life changes such as the need to:

• Relocate or downsize,
• Move to independent or assisted living, or
• Settle the estate of a loved one.

Organizing a sale is hard work, and parting with your belongings or those of a loved one is never easy, especially when they have sentimental value. That may be why many people opt to hire an estate planning company to manage these sales. The cost to do so is usually 30 percent to 40 percent of sale proceeds. However, estate sale companies “typically provide a gross sales minimum. This means that the total value of all the items to be sold must meet or exceed that value,” reported Doug Luftman of Trust & Will.

The other option is to organize and hold the sale yourself. If you choose that route, here are three tips that can help make an estate sale successful.

1. Hire an appraiser. As the Antiques Roadshow demonstrates, it is difficult to know the value of some items. Undervaluation applies to antiques and everyday items. For instance, the portable ultrasound your uncle bought when he was recovering from surgery, which has been gathering dust on the shelf ever since, may be worth a whole lot more than you think it is. An appraiser can help ensure you don’t undervalue sales items, reported Heidi Mitchell in AARP Magazine.

2. Promote the sale. Posting a hand-written sign near your sale site is unlikely to attract the number of buyers you need. Luftman recommended advertising your estate sale on social media sites and online marketplaces, as well as local newspapers. Mitchell suggested that the advertisements include hashtags for applicable key words. These may include #high-end, #designer, #one-of-a-kind, and #collectors.

3. Choose payment options carefully. Some estate sale shoppers will have cash, others will want to pay digitally. Think carefully about what types of payment you will accept and the tools you will need to accept them, reported Patrick Villanova and Arturo Conde in SmartAsset. For instance, you will need to have change and a lock box on hand for cash transactions, and an app on a phone or tablet for digital transactions.

Organizing an estate sale on your own saves on cost, but requires planning and coordination, as well as a team to oversee the sale. Outsourcing the sale has a higher cost, but requires less time, effort, and emotional stress. Everyone needs to decide which approach is the best one for their situation.

Weekly Focus – Think About It
“Estate- and tag-sale companies mainly deal with two generations: homeowners born during the Great Depression…and boomers looking to pare down. The groups have different reputations in the business. Depression-era homeowners are known for their pack-rat behavior, and the boomers are known for just having a lot of really nice stuff—the result of having lived through the perfect time in history to consume amply in early adulthood.”
—Lizzie Feidelson, The New Yorker